Build Better Strategies With

LEGO® SERIOUS PLAY®

Building Reveals

THE PREVIOUSLY UNSEEN

From Conflict

TO COMMITMENT

Surathin Sathitlert introducing LEGO® SERIOUS PLAY® and inviting organizations to build better through collaborative thinking. Participant explaining the meaning behind a LEGO® model during a LEGO® SERIOUS PLAY® workshop. Participants discussing shared LEGO® models during a LEGO® SERIOUS PLAY® workshop.

Developed by Robert Rasmussen – Main Architect & Co-Founder
of the Association of Master Trainers in the LEGO® SERIOUS PLAY® Method.

ABOUT LEGO® SERIOUS PLAY®

LEGO® SERIOUS PLAY® is a facilitated thinking, communication, and problem-solving method developed by Robert Rasmussen. Through a structured facilitation process, it empowers teams to think more clearly, build better understanding, and make decisions together with deeper ownership.

Participants build LEGO® models to represent their ideas and perspectives. This becomes a common language for discussions. Complex challenges become visible, tangible, and easier to analyze, revealing new insights beyond traditional meetings, building better collaboration, commitment, and alignment.
Four-step LEGO® SERIOUS PLAY® process: Question, Build, Share, and Reflect.

BRING SERIOUS CONVERSATIONS TO THE TABLE

Participants engaging in meaningful conversations during a LEGO® SERIOUS PLAY® workshop facilitated by Rasmussen Consulting Thailand.

Facing these challenges?

LEGO® SERIOUS PLAY® use cases illustrating common organizational challenges where the method is most effective.

WORKSHOP OUTCOMES

LEGO® model representing clarity and shared understanding

CLARITY

Confidence From Insights

LEGO® model representing strategic direction and forward momentum

DIRECTION

Forward Momentum

LEGO® model representing team alignment and collaboration

ALIGNMENT

Work Together As One

LEGO® model representing shared ownership and commitment

OWNERSHIP

Commitments Truly Shared

Participant smiling while presenting a LEGO® model during a LEGO® SERIOUS PLAY® workshop.
Participants collaboratively building a shared LEGO® model during a LEGO® SERIOUS PLAY® workshop.
Participants completing The Third Way of Innovation | LEGO® SERIOUS PLAY® Post Foundation Training certification program.
Participant sharing the story behind a LEGO® model during a LEGO® SERIOUS PLAY® workshop.
LEGO® models created by participants to represent solutions during a LEGO® SERIOUS PLAY® workshop.
Participant building a LEGO® model during a LEGO® SERIOUS PLAY® workshop.
LEGO® SERIOUS PLAY® model created by a participant during a leadership development workshop.
Participant explaining the meaning behind a LEGO® model during a LEGO® SERIOUS PLAY® workshop.
Facilitator listening attentively as participants share the stories behind their LEGO® models during a LEGO® SERIOUS PLAY® workshop.
Participants engaging in a hands-on LEGO® SERIOUS PLAY® workshop activity.
  • Icon Listting Authentic solutions tailored to your unique challenges
  • Icon Listting Safe and engaging space for deep, genuine dialogue
  • Icon Listting Experienced facilitation empowering quality conversations
  • Icon Listting Multilingual delivery including Thai, English, Japanese, and Mandarin
  • Icon Listting Workshops designed around your real business needs
Leadership team of Rasmussen Consulting with LEGO® SERIOUS PLAY® master facilitators and certified experts.
Participants selecting LEGO® bricks before building their models during a LEGO® SERIOUS PLAY® workshop.
Participants selecting LEGO® bricks before building their models during a LEGO® SERIOUS PLAY® workshop.
Participants selecting LEGO® bricks before building their models during a LEGO® SERIOUS PLAY® workshop.
Participants selecting LEGO® bricks before building their models during a LEGO® SERIOUS PLAY® workshop.
Participants selecting LEGO® bricks before building their models during a LEGO® SERIOUS PLAY® workshop.

WORKSHOP DESIGN

01 STRUCTURED FACILITATION

Guiding participants through active learning not lectures

02 SITUATIONALLY CRAFTED

Built around your challenges and objectives

03 PSYCHOLOGICALLY SAFE

Creating environments for honest conversations

04 SCALABLE SIZES

Suitable for all team structures and functions

05 FLEXIBLE FORMATS

From half to multiple days based on your needs

Every workshop is designed around your organization’s unique challenges. The method provides the structure and framework – your opportunities, threats, and priorities shape the content.

OUR SERVICES

LEGO<sup>®</sup> SERIOUS PLAY<sup>®</sup> Workshops

LEGO® SERIOUS PLAY® Workshops

Build stronger alignment, better collaboration, and deeper shared ownership – transform challenges into clarity, confidence, and action commitments.

Learning Labs

Learning Labs

Immersive learning experiences building knowledge and skills through LEGO® SERIOUS PLAY® – training solutions for strategic communication, collaboration, innovation, decision making, and talent development.

Certification

Certification

Full level training in facilitating and designing with the LEGO® SERIOUS PLAY® Method by the Association of Master Trainers – co-founded by Robert Rasmussen.

Certification Trainings, Public Workshops, and Demos

TESTIMONIALS

Frankie Lee, Head of Marketing & Communications APAC at NielsenIQ, sharing a testimonial about Surathin Sathitlert's facilitation.

“Surathin supported our regional team-building at a time when three newly formed teams were learning how to work together ... his expert facilitation and ability to read the room helped keep everyone engaged and focused ... I highly recommend him.”

Frankie Lee

Head of Marketing & Communications APAC
NielsenIQ

APAC Leadership Team from Hansgrohe following a LEGO® SERIOUS PLAY® leadership workshop facilitated by Surathin Sathitlert.

“Excellent learning.”
“Would highly recommend this course.”
“very good preparation and execution.”
“Cannot have asked for a better facilitator.”

APAC Leadership Team

Hansgrohe

Kenny Tang, Head of Merchandising & Product Strategy at OWNDAYS, sharing a testimonial after a LEGO® SERIOUS PLAY® workshop.

"Thank you for a wonderful session. The LEGO SERIOUS PLAY module was innovative, enjoyable and unlocked many conversations – which normal flip charts/post-it notes will never uncover."

Kenny Tang

Head of Merchandising & Product Strategy
OWNDAYS

Nadia Suttikulpanich, EVP of Innovation & Health Strategy at Muang Thai Life Assurance, sharing a testimonial after a LEGO® SERIOUS PLAY® workshop.

“Had a wonderful experience with the LEGO SERIOUS PLAY workshop that truly brings teams together – opening up new perspectives and unlocking collaboration through hands-on, creative experience.”

Nadia Suttikulpanich

EVP, Innovation & Health Strategy
MuangThai Life Assurance

OUR TRUSTED CLIENTS

LET’S WORK TOGETHER

If you’re facing problems that require different solutions, please let us help.

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